MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and niche players serving as leading platforms. As media consumption habits shift, rivalry between conventiona